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It’s Officially the Season of Jute
Somewhere in the last year, I became obsessed with the idea of a “summer slipcover.” Not literally, though I’m not ruling it out, but the concept. The British country-house habit of dressing a room differently for summer. Lighter fabrics over heavier ones. Dark wool rugs traded for lighter jute ones. Flowers where the firewood used to be. The same room, wearing different clothes. You don’t redecorate, you don’t apologize for the dark walls in July, you just layer a season over them.
The first thing I’m swapping? The rugs in the living room and the dining room. So I’m calling it: This is the season of jute rugs.
For most of our Chris Loves Julia x Loloi collections, we love to have some options with wool, jute, or cotton: natural fibers we love for their beauty, their durability, and (most importantly) their livability. A rug has to actually live with you. And jute is the one that earns its summer spot every time. It brings in texture and warmth without weighing a room down.
We have three jute lines in our CLJ x Loloi collection, and each solves a slightly different design problem. Here’s how we’re thinking about them, and how they can work in your home!
Judy Rug: The Classic One
Judy is the one whose name plays a little with its main fiber (jute, get it?), and it’s been a favorite of this collection since the day we launched it. Hand-woven from jute, cotton, and other fibers, the jute gives you that grounded, natural look you want from a textured rug, and the cotton softens it up so it doesn’t feel scratchy underfoot. The geometric pattern is quiet enough to slip under almost anything, but it’s also the kind of pattern that won’t go out of style on you. Judy is a modern classic.
Rue Rug: The Romantic One
Oh, Rue. How do we love thee. We made Rue as a way to take that same beautiful jute-cotton blend and dress it up in something a little more storybook. The patterns are botanical and organic: think English cottage, think block-print blooms, think the kind of rug that makes you want to put fresh flowers on every surface. It’s handwoven in India and GoodWeave-certified, which I love being able to say. And because it’s soft and low-pile, it slips perfectly under a dining table without feeling fussy. (Pair it with a good non-slip rug pad and you’re set.)
Fletcher Rug: The Foundational One
If Judy is the quiet workhorse and Rue is the romantic, Fletcher is the chameleon that can work with any design style. The large-scale windowpane print has real visual personality, but it sits inside a true jute weave that grounds whatever space it lands in. The all-jute Fletcher is the one I keep reaching for when I want a room to feel intentional but unfussy. Dining rooms, hallways, bedrooms, living rooms — it earns its keep anywhere.
If you’ve been waiting for the right moment to bring jute into your house, consider this your sign. We’re heading into the part of the year when everything wants to feel a little airier, a little more lit from within. A great jute rug does so much of that work for you before you’ve even started decorating around it.
Tell me in the comments: which one are you eyeing first?
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